Fresh Bloom Express
Owner
Daniel Rees
Head florist and the reason the studio exists. Six years running the flower bench at a Southbank hotel taught him to work fast and never panic before a function. Still does the big wedding installs himself.
You'll usually find us elbow-deep in eucalyptus
The florist in Windsor
who knows your name
Fresh Bloom Express is a small flower studio on Chapel Street with a big delivery book. We've been cutting, conditioning and hand-tying for Melbourne since 2019, and we still remember our first customer's favourite colour.
since
2019 Chapel St
2019 Chapel St
Why we exist
Flowers shouldn't arrive anonymous
Most flower orders online go through three companies before a single stem gets touched by human hands. We thought that was a bit sad, so we built the opposite: one studio, five people, and a courier who can tell you which doorbell sticks.
We buy direct from growers at the Epping market four mornings a week, condition everything in our own cold room, and photograph every bouquet before it leaves. If it doesn't look like something we'd send our own mums, it doesn't go on the bike.
"A bouquet is a message. Our job is to make sure it doesn't get lost in translation."
How we design a bouquet
Our team
Five people, one bench
No call centre, no warehouse. When you ring or walk in, you're talking to whoever actually made your flowers that morning.
Owner
Senior
Priya Nair
Our senior florist and the soft-romantic specialist: if your brief says "garden roses, blush, a bit of whimsy", it lands on Priya's bench. Trained in Melbourne, obsessed with lisianthus.
Tom
Florist, market runner and the fastest hand-tie in the building. Tom does the 4am Epping runs and still somehow looks cheerful about it. Native Australian stems are his thing.
Courier
Sal
Runs our office route: reception vases, boardroom pieces and the weekly subscription drops around Windsor, Prahran and the CBD. Knows every building's loading dock by heart.
9 years
Pat
Senior courier. Nine years riding Melbourne traffic and not one late sympathy delivery. Pat handles the important ones: weddings, funerals, and anyone's mum on a Sunday.
Want to join the bench?
We hire florists and riders from the neighbourhood first. Drop into the studio on a weekday morning and say hi, that's genuinely how Tom got the job.
Our story
From one market ute to a Chapel St address
We didn't start with investors or a fitout. We started with a ute, a market pass and a spreadsheet. Here's how it went.
0+
Bouquets delivered
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Weddings styled
2019
Daniel leaves the hotel gig and opens a tiny studio above a laundromat on Chapel Street. First week: eleven orders, all friends, all photographed badly.
2020
Lockdowns hit and doorstep drops become everything. We deliver 3,000+ contactless bouquets and learn to write a genuinely good gift card message.
2022
We move to 8/92 Chapel St — proper cold room, proper bench, a window people actually stop at. Priya joins and the wedding book doubles in a year.
2023
The weekly subscription launches. Sal takes over the office route. Two hundred Melbourne desks get flowers they didn't have to think about.
Today
Five of us, ninety-six suburbs, four market mornings a week. Still no relay websites, still no plastic cones.
Recent work
Things we made this season
Weddings, installs and custom commissions from the last few months. Every photo is a real job, not a stock mood board.
Wedding
The St Kilda arch
A full asymmetric ceremony arch in garden roses and hydrangea, plus eleven table centres. Installed in four hours, dismantled by midnight.
Install
Fitzroy café wall
A hanging banksia and gum installation for a café reopening, designed to dry out gracefully rather than get binned after week one.
Custom
The 25th anniversary piece
A client asked for "gold, terracotta, and nothing that looks like a florist did it". We take that as a compliment.
Word of mouth
What people say after the flowers land
"
Daniel remembered my nan's favourite flowers from an order two years ago. Two years! The bouquet made her cry, in the good way.
Elise M.
Windsor
"
We've had studio flowers for our office for eighteen months now. Sal turns up like clockwork and the arrangements have never once looked tired.
Marcus T.
Office manager, South Yarra
"
Priya took my vague "something soft and romantic" brief and turned it into the most beautiful arch I've ever seen. Our photos are ridiculous.
Hannah & Josh
Married in Richmond
Good questions
Things people ask us at the counter
About the studio, the team and how we work. If your question isn't here, ring us — a human picks up: (03) 9000 0000.
Ask Us AnythingPlease do. We're at 8/92 Chapel St, Windsor, Monday to Saturday 8am–6pm. Walk in, smell everything, and we'll build something in front of you if the bench isn't buried.
Direct from growers at the Epping market, four mornings a week. Tom does the run. Because we buy at the source, what's in the buckets changes with the season, and the quality shows.
Yes, we've installed weddings in the Yarra Valley, Mornington Peninsula and the Dandenongs. Travel is quoted upfront, no surprises on the invoice.
Sal or Pat, our two in-house couriers, not a gig-economy app. Pat has nine years of Melbourne riding behind him and treats every sympathy delivery like it's his own family's.
Absolutely. Plenty of regulars ask for Priya's romantic style or Tom's native arrangements. Mention it in your order notes and we'll make it happen.
Come say hi on Chapel Street — or just order the flowers
Same-day delivery across Melbourne if you order by 2pm. The kettle's usually on in the studio, too.