Fresh Bloom Express
Legal Information
& GDPR
The legal backbone of Fresh Bloom Express, who we are, how we comply with Australian and EU data law, and where the paperwork lives.
The version you'd read at the counter
Everything legal in one place: our company details, how we meet privacy law in Australia and Europe, and links to each policy in plain English.
Registered in VIC
Fresh Bloom Express Pty Ltd, ABN 46 207 118 593, trading from 8/92 Chapel St, Windsor VIC 3181.
Australian law
We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
GDPR covered
EU and UK customers ordering to Melbourne get full GDPR rights, access, erasure, portability.
Plain policies
Every policy on this site is written to be read, not to be buried, privacy, terms, cookies, refunds.
Company details
Fresh Bloom Express Pty Ltd is a private company registered in Victoria, Australia (ABN 46 207 118 593). The studio and registered office is 8/92 Chapel St, Windsor VIC 3181. The company is owned and operated by Daniel Rees, who is also the responsible contact for legal and privacy matters.
You can reach us at freshbloomexpress@gmail.com, on +61 3 8847 2156, or in writing to the studio address. We answer legal correspondence within 30 days.
GDPR and overseas customers
A good chunk of our orders come from people in Europe and the UK sending flowers to someone in Melbourne. If that's you, the General Data Protection Regulation applies to your personal data, and here's what that means in practice:
- Lawful basis: we process your data to perform a contract (deliver your flowers), that's Article 6(1)(b). Marketing emails only ever run on consent.
- Your rights: access, rectification, erasure, restriction, portability and objection, email us and we action it within 30 days.
- Data location: order data is stored in Australia with our systems providers. Where a provider processes data outside the EEA, we rely on standard contractual clauses.
- Complaints: you can complain to your local EU supervisory authority or to us first, we'd rather fix it ourselves.
The full detail of what we collect and keep sits in our Privacy Policy, read that page alongside this one for the complete picture.
On this page
- Company details
- GDPR rights
- Australian compliance
- Policy library
Questions about anything here? Contact the studio — a person answers, not a bot.
Australian privacy compliance
Under the Privacy Act 1988 (Cth) we follow the Australian Privacy Principles: collect only what's needed, use it only for the purpose it was given, keep it secure, and give you access to it. The OAIC is the regulator if you ever need to escalate beyond us.
Consumer guarantees
Our flowers come with the guarantees that can't be excluded under Australian Consumer Law, goods must be of acceptable quality and match their description. Our refunds policy explains how we handle replacements and refunds; it sits on top of your statutory rights, never instead of them.
The fine print in one place
Four policy documents cover how we operate: the Privacy Policy (your data), the Terms of Service (using the site and buying from us), the Cookie Policy (tracking and consent), and Refunds (when money comes back). If any two documents seem to contradict each other, the more customer-favourable reading is the one we honour, that's a deliberate rule, not a cop-out.
Talk to us
- +61 3 8847 2156
- freshbloomexpress@gmail.com
- Mon–Sat 7am–7pm
Real studio, real people
Every policy on this page is written by the same people who wrap the bouquets.
Legal questions
The bits people actually ask about, answered plainly.
Related policies
The rest of the fine print, in the same plain language.
Rather talk to a human?
Legal questions go to freshbloomexpress@gmail.com marked "legal", the owner reads those himself.